Three versions of wireframe mockups of homepage and interior pages: one for desktop view, one for mobile, and one for tablet view. Wireframes created using Balsamiq.
User Personas are a way to develop interaction and branding geared toward a particular demographic or type of user. The persona is made to represent a demographic that frequently consumes the product or service offered. Creating an identity as a persona to represent customers helps people in an organization relate to customers and build a customer experience that will appeal to a common customer demographic of the business. The persona is created based on marketing research of customer demographics for the individual business and its competitors. This custom persona was built using Xtensio.com, but a variety of software can be used.